The soul of any website e-business is traffic, and good
webmaster knows the best type of traffic is natural. The reason behind this is that it is extremely targeted and is FREE!. The tough part is getting your site's keyword on top ranks. The only purpose of this
article is to provide a few simple,important, and effective,
search engine friendly techniques (you can also say white hat techniques) to help to increase traffic on your site and your site's ranking as well.
1.Use meta tags.Work on two tags. The "title" tag, and the
"description" tag not over "keywords" tag, as the major
search engines have placed less and less weight on this one, and some
would argue that this tag has no weight at all.
IMPORTANT NOTE ABOUT KEYWORDS- Search engines
evaluate keyword weight, keyword prominence, and keyword density while
determining a site's ranking. All three are calculated individually for
the page.
2. Place navigational links (and JavaScript) at the
right, or at the bottom, not on the left, of the page. When spiders crawls your site, they read from the top left to the
bottom right. Search engines place prominence on the first 100 words
or text on the site. So these must not be some navigational links or JAVASCRIPT. This will ensure that spiders crawl what's important on your page rather than navigational links and javascript.
3. Place "alt tags" on all images. Since
spiders cannot "read" pictures or images. The only way they knows
what an image is about is by reading the alt tag you placed. Alt tags can be made easily and plays an important role in your site's ranking.
4. Place the keywords on bottom as well. As the Spiders read first few words they also read last words of your page and place more weight on first and last words of your page. So put more emphasis at the conclusion. But if you have all of your
navigational links and JavaScript at the bottom, your relevant page text
could end well before the HTML does. Another simple and easy way to have your keywords
at the bottom of your page is to include them in the copyright
information.
5. The Anchor Text of your links. Anchor text is the
actual linking text on a site. It what the user clicks on to
navigate to that particular site/page. If a search engine finds many
links to your site using specific word, then the search engine
concludes what your site is about. This is overlooked quite
often, but it seems to have a very large impact on your search engine
rankings for a particular keyword. Your anchor text needs to be the
keyword or phrase you are trying to rank. Try to avoid anchor text like "Click Here" or www.xyz.com.
While runnig the reciprocal link campaign do use variations of your text. Because if the search engine notices every link of your site same than it will put less weight. The reason behind this that search engine put more weight or give prefernce to naturally occuring links. Use different but relevant anchor text to affect your keywords ranking as it seems more natural.
