Importance Of Unique Content

                                                   "CONTENT IS KING"

                                                               

unique content, seo, seo tutorials, seo tips for beginners, webmaster minakshi

In  today's competitive market the success of your business depends upon your ONLINE PRESENCE on Internet. The content you posts on your website must be unique, fresh and doesn't copied from any other link or website. The unique and fresh content has more importance in Search Engine eye's.
Content is what user is searching for it may be a Article, Video, Blogs or some Social Media. When you provide reliable knowledge to user it will be beneficial to your site. Having Unique and Fresh Content will get more and more traffic to your site. As the visitors doesn't hesitate to share worth sharing. To increase traffic to your site your content must be fresh and original.
With Google's PANDA UPDATE low quality sites wont get ranked in Search Engine. It checks how efficiently it serves the purpose of being written for a query. If your websites's content is of low quality it wont rank in Search Engine's Ranking. There are many rules for content creation but its basic principles are quality, uniqueness and relevance.

Best (FREE) SEO Tools For On Page Optimization

     Some of Best (FREE) On Page Optimization Tools are:

1. Word Stream
2. You Tube Keyword Tool
3. Keyword Eye Basic
4. Übersuggest
5. Anchor Text Over Optimization Tools
6. Convert Word Documents to Clean HTML
7. Copyscape
8. Xenus Link Sleuth
9. Robots.txt generator
10. Robots.txt checker
11. Title and Description Optimization Tools
12. URI valet
13. Image SEO Tool
14. Schema Creator
15. Google Snippet Preview
16. XML Sitemap Generator
17. XML Sitemap inspector
18. Structured Data Testing Tool
19. Pingdom Website Speed Tool
20. Fiddler
21. Microsoft Free SEO Toolkit

List of Do-Follow Forums

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PPC/ Pay Per Click

PPC (PAY PER CLICK)

It is a great way to promote your business online when you set up your website company that offers web design packages. PPC consists of ads that appear at the top of and next to the search results pages and pages of content on the Internet.

                                                 

webmaster minakshi, SEO tips, SEO Tutorials, Pay Per Click, PPC

Advantages of PPC

• You only pay when someone clicks on your link and visit the site .
• A well- targeted, because you will get your website in front of people who are looking for products and services.
• It happens instantly so you can start showing up on the first page very quickly. It saves your time.
• You can choose how much you want to pay for so do not go over budget .

Despite the advantages, there are a few drawbacks that you should be aware of :

• A successful campaign will be difficult to manage on your own, you need someone who help you out.
• When you stop paying its campaign stops completely.
• It can get pretty expensive, especially in the racing industry.

To choose the best technology:

There is no right and wrong when it comes to SEO and PPC.It depends on the company which is best for you in some companies, one may work better than othe. However, SEO is often attractive to first start-up, because at start point the budget is small.

So when you find a designer for web design packages, try both ways for a few months and see which one looks best for you, because this is the only way to find out.

For Starters:

• 
  
• Login to Google Adwords
• Click on Create your first campaign
• Choose your budget
• Create your ads
• Seclect keywords that match your ads to potential customers
• Enter your billing information

What Is Google PageRank or PR? How It Works?

Almost every surfer have come acrossed Google, whether to find something or due to any other reason.  But no one knows that how Google answers our questions accurately, and correctly. The answer is Google's PageRank Algorithm.

                                                       

Webmaster Minakshi , SEO, SEO Tips, SEO Tutorials, Googles's Page Rank

"PageRank was named after LARRY PAGE one of the founders of GOOGLE."

WHAT IS PAGERANK?
PageRank Algorithm is the algorithm used by Google to find out the answer from the Google Database related to your Search and according to popularity of page. Pages with high PR displayed first than pages with low PR (e.g PR 9 is greater than PR 7). PageRank counted from 0-10.

HOW PAGE RANK WORKS?
It was really difficult task to manage thousand of pages in Google. The solution of this problem was developed as PAGERANK ALGORITHM. Pagerank works by counting the number and quality of links to a page to determine the rough estimate of how important the website is.
Google uses the Automated crawler GOOGLEBOT to gather all the information about the pages.


PAGERANK ALGORITHM
The original PageRank algorithm was given by Larry Page and Sergey Bin (Founders of Google).
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
where,

PR(A) is the PageRank of page A,

PR(Ti) is the PageRank of pages Ti which link to page A,

C(Ti) is the number of outbound links on page Ti and

d is a damping factor which can be set between 0 and 1.

Larry Page and Sergey Bin has published another version of this PR Algorithm. in seconed version Page Rank of page A is given by:
PR(A) = (1-d) / N + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
where,
N is total number of all pages on the web.

SEO and YOUR BUSINESS

SEO, SEO Tips, SEO Techniques, SEO and your business, Webmaster Minakshi

What Does SEO Mean to Your Business?

SEO is must to grow up your business online. It's the easiest way to get noticed over internet genuinely. You will get noticed easily by targeting some KEYWORDS you used to advertise. It is natural & organic way to get noticed when user types the keywords(Search Terms) into search engine that relates to your niche.

If you don’t take the time to optimize your website for SEO, then it is likely that it will be lost in a vast sea of competition.

Important SEO tips to remember.

SEO is absolutely free:
Its hard to advertise your service through marketing & advertisement due to expensive cost of advertisements. In this situation is the only solution you need because it allows you to make your website visible in the search engine results at no cost to you.

SEO is ethical:
You may have heard about unethical tactics earlier when it came to SEO, where unethical webmasters attempted to manipulate or trick the search engine robots to appear more relevant and popular than they actually were in the hopes of improving their rankings. But with GOOGLE's algorithms updates its almost impossible to manipulate the search engine robots. So today's SEO world believes in ethical link building to create quality links for your site.

Search engines read links going back to your website:

Every link of your website online is seen as a “vote” in the eyes of Google; the more votes that you have going back to your website in the form of links, the more valuable and authoritative that your website appears to be in Google's eye. These valuable links going back to your site will increase your ranking in Search Engine. External links can be created in the form of content, like articles, blogs, and press releases published to external websites and directories that link back to your website.

SEO work begins with your website:
You may have posted external links for your website but it will not do you any good till your site is not optimized for the search engines. This can be done through researching keywords that are most related to your niche that your customers are also searching for each month through the use of the Google Keyword Tools. You can use these keywords in the meta-tag descriptions, content, and hyperlinks within the pages of your website. When Google will read your site he will saw your relevancy with your keywords and rank you.

4 Black Hat SEO Techniques to Avoid: How to Build Traffic the Right Way

Black Hat SEO

There are a number of less-than reputable ways to "optimize" your website for search engines. Below are 4 methods that you should avoid( BLACK HAT TECHNIQUES).
Practicing any of these with regularity will kill your search engine rankings and make it almost impossible to re-establish your website. While these methods may appear effective in the short-term, but not for long-term.

1. ANCHOR TEXT LINK BUILDING STRATEGIES

Before some time,anchor text was a completely allowable –this is way of getting ranked yourself higher in that keyword. But with Google's Penguin update the use of this tactic became unwise. This is marked as a unmistakable attempt to manipulate search engine rankings, which search engines are strongly opposed to. Now, a high percentage of exact match anchor text links can results in a Penguin penalty, and they are usually difficult to recover from.

2. LOW QUALITY LINK BUILDING

Inbound links from low quality pages can decrease value of your site, ultimately and put your negative impact. Lots of ads, poor quality content, and lots of content as well as low traffic may indicate that a particular website is not a good back link opportunity. Under Google's defintion this is link scheme ehich cause harm to your website.

3. ARTICLE SYNDICATION

Article syndication was a common SEO practice up till fairly recently. in this quantity part is taken care of instead of quality part. It's  taking one piece of content and spinning it off to put on different websites. Even today, it might work but for the short term only. This is not good for long term SEO.

4. DUPLICATE CONTENT

Avoiding duplicate content is best known SEO practice. But still people use spinner to spin the content and use it. but people dont know that search engine algorithms can detect this activity and website will
suffer

CONCLUSION

If you will use any of above tactics your site will be penalized and dissappear from SERP's completely. Black hat SEO techniques must be avoided or above mentioned techniques must be avoided as much as can. White hat techniques are slow but sure and keep your website in long run.

Five Simple SEO (Search Engine Optimization) Techniques

The soul of any website e-business is traffic, and good webmaster knows the best type of traffic is natural. The reason behind this is that it is extremely targeted and is FREE!.  The tough part is getting your site's keyword on top ranks. The only purpose of this article is to provide a few simple,important, and effective, search engine friendly techniques (you can also say white hat techniques) to help to increase traffic on your site and your site's ranking as well.

1.Use meta tags.Work on two tags. The "title" tag, and the "description" tag not over "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue that this tag has no weight at all.


IMPORTANT NOTE ABOUT KEYWORDS- Search engines evaluate keyword weight, keyword prominence, and keyword density while determining a site's ranking. All three are calculated individually for the page.

2. Place navigational links (and JavaScript) at the right, or at the bottom, not on the left, of the page. When spiders crawls your site, they read from the top left to the bottom right. Search engines place prominence on the first 100 words or text on the site. So these must not be some navigational links or JAVASCRIPT. This will ensure that spiders crawl what's important on your page rather than navigational links and javascript.

3. Place "alt tags" on all images. Since spiders cannot "read" pictures or images. The only way they knows what an image is about is by reading the alt tag you placed. Alt tags can be made easily and plays an important role in your site's ranking.

4. Place the keywords on bottom as well. As the Spiders read first few words they also read last words of your page and place more weight on first and last words of your page. So put more emphasis at the conclusion. But if you have all of your navigational links and JavaScript at the bottom, your relevant page text could end well before the HTML does.  Another simple and easy way to have your keywords at the bottom of your page is to include them in the copyright information.

5. The Anchor Text of your links. Anchor text is the actual linking text on a site. It what the user clicks on to navigate to that particular site/page. If a search engine finds many links to your site using specific word, then the search engine concludes what your site is about. This is overlooked quite often, but it seems to have a very large impact on your search engine rankings for a particular keyword. Your anchor text needs to be the keyword or phrase you are trying to rank. Try to avoid anchor text like "Click Here" or www.xyz.com.
While runnig the reciprocal link campaign do use variations of your text. Because if the search engine notices every link of your site same than it will put less weight. The reason behind this that search engine put more weight or give prefernce to naturally occuring links. Use different but relevant anchor text to affect your keywords ranking as it seems more natural. 

What Brings Me Towards SEO

When it comes to choosing your field of interest for job i don't know what to do because my technical knowledge was poor. I dnt know what to do. All my classmates have good knowledge of atleast one language (JAVA, .NET etc.).


                                           

 Then i came to know about SEO (search engine optimization). People said SEO is not good enough for a B.tech holder, there is no scope you must go for language. But I joined it, with lots of confusion and nervousness. And now when its been a month of joining SEO I came to know its nothing like that it is not worth choosing. I feel really happy and confident as i have taken right decision for me. Now I'm no more scared of going class daily.
I learned lots of things and the most important is that don't follow others listen to yourself. Only you know what you want and what you can do.

Working of Search Engine

       Search engine follow these steps in order to perform ranking of site.

• CRAWLING
• INDEXING
• PROCESSING
• CALCULATING RELEVANCY
• RETRIEVING RESULTS

CRAWLING -

  In this crawlers or spiders fetch the webpages linked to a site. Crawlers or Spiders are basically   softwares of search engines. e.g googlebot is crawler of Google. Slurp for Yahoo, Bingbot for Bing, Scooter for Altavista.

INDEXING-
It is the process of creating the index for the all fetched webpages and storing them into the database.

PROCESSING-
When we request search on engine, the search engine processes it. It (search engine) compares the search string in the search request with the pages in the database which are indexed.

CALCULTING RELEVANCY-
Since there are more than one pages of search available. So search engine calculates the relevancy of each of the pages in its index to the search string. These indexes are stored in giant database.

RETRIEVING RESULTS-

The is last step. Search engine retrieves best matched results and showing them in browser.

IMPORTANT-

Search engines often update their relevancy algorithms. When you see changes in your rankings it is because of changes in their relevancy algorithms and user can do nothing in it.
The basic principle of all operation of the all search engines are same but due to minor differences in their relevancy algorithms there are major changes in their results relevancy.

Types of SEO

There are two types of SEO.

• 1.On page optimization-Which involves SEO of your web page.
• 2. Off page optimization-Which involves generating good quality links.

ON PAGE OPTIMIZATION:

• a. Well categorised site
• b.Site Map generation
• c. Robert .txt
• d. URL listing
• e. URL rewriting
• f. Google analytics
• g.Webmaster tools
• h.Validations (HTML&CSS validations)
• i. Title tag
• j. Keyword searching
• k. Alt tags.

OFF PAGE OPTIMIZATION:

• a. Directory submission
• b. Social bookmarking submission
• c. Form posting
• d. Article submission
• e. Classified ad submission
• f. Press release submission
• g. Blogging
• h. PPT submission
• i. White paper submission
• j. Profile submission
• k. Link wheel submission
• l. Video submission
• m. Google places(Maps)
• n. Search engine submission.

1.  White hat SEO

White hat SEO is the technique to follow the rules ,guidelines of a search engine(mainly google), and ensure that the article that we post are our own and in accordance with the title, this will increase our ranking in search engines, visitors will see it and will return again. white hat seo is like creating content for the search, not for search engines by making content easily accessible to the spiders.

IMPORTANT-THIS WAY IS SLOW BUT SURE.

2. Black hat SEO

Black hat SEO is a technique which is the opposite of white hat SEO, which is trying to improve website ranking in search engines in ways that are not allowed to search engines,such as cheating or breaking the scatter machine.

Here are some black hat techniques:

• Keyword stuffing,

• Hiding text and links,

• Doorway and cloaked pages,

• Livestock link

• Make Comment Spamming on other people’s websites.

IMPORTANT: To bring in more visitors very quickly and will certainly pose a risk to our website.Google will suspect activity from your website. And your website can be banned by GOOGLE. A true black hat has a lot of ideas to fool a search engine

3. Grey hat SEO

Grey hat SEO (not white and not black but grey) is a technique that does not fully use the black hat, or maybe combine the two. Perhaps this is also the transformation from white to black ato black to white. It could be argued, this technique is a technique that uses black hat techniques to achieve results white hat)

IMPORTANT: To bring in more visitors is very fast but not as much as black hat and a while google may suspect activities such websites.

What is SEO?

Search Engine Optimization.
SEO is the process of optimizing a webpage or website for a search engine to improve the visibilty on the search engine result page (SERP).