Thursday 23 January 2014

Types of SEO

There are two types of SEO.

  • 1.On page optimization-Which involves SEO of your web page.
  • 2. Off page optimization-Which involves generating good quality links.


ON PAGE OPTIMIZATION:

  • a. Well categorised site
  • b.Site Map generation
  • c. Robert .txt
  • d. URL listing
  • e. URL rewriting
  • f. Google analytics
  • g.Webmaster tools
  • h.Validations (HTML&CSS validations)
  • i. Title tag
  • j. Keyword searching
  • k. Alt tags.


OFF PAGE OPTIMIZATION:

  • a. Directory submission
  • b. Social bookmarking submission
  • c. Form posting
  • d. Article submission
  • e. Classified ad submission
  • f. Press release submission
  • g. Blogging
  • h. PPT submission
  • i. White paper submission
  • j. Profile submission
  • k. Link wheel submission
  • l. Video submission
  • m. Google places(Maps)
  • n. Search engine submission.


1.  White hat SEO

White hat SEO is the technique to follow the rules ,guidelines of a search engine(mainly google), and ensure that the article that we post are our own and in accordance with the title, this will increase our ranking in search engines, visitors will see it and will return again. white hat seo is like creating content for the search, not for search engines by making content easily accessible to the spiders.

IMPORTANT-THIS WAY IS SLOW BUT SURE.

2. Black hat SEO

Black hat SEO is a technique which is the opposite of white hat SEO, which is trying to improve website ranking in search engines in ways that are not allowed to search engines,such as cheating or breaking the scatter machine.

Here are some black hat techniques:


  • Keyword stuffing,
  • Hiding text and links,
  • Doorway and cloaked pages,
  • Livestock link
  • Make Comment Spamming on other people’s websites.
IMPORTANT: To bring in more visitors very quickly and will certainly pose a risk to our website.Google will suspect activity from your website. And your website can be banned by GOOGLE. A true black hat has a lot of ideas to fool a search engine

3. Grey hat SEO

Grey hat SEO (not white and not black but grey) is a technique that does not fully use the black hat, or maybe combine the two. Perhaps this is also the transformation from white to black ato black to white. It could be argued, this technique is a technique that uses black hat techniques to achieve results white hat)

IMPORTANT: To bring in more visitors is very fast but not as much as black hat and a while google may suspect activities such websites.

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