A good way to look at this is by contrasting SEO 1.0 and SEO 2.0:
SEO
|
SEO 2.0
| |
Link building, manually adding them, submitting static websites to directories, paying for link,link exchange
|
Getting links, enhancing it by certain actions like blogging, writing pillar content,socialising, creating link biat
| |
On site optimization for spiders: example repetitive page titles concentrating (solely) on keywords
|
On site optimization for users. Example: Attractive post titles
| |
Competition: You compete with others to be on the first page/in the Google top 10 for keywords
|
Cooperation: You cooperate with each other submitting fellow bloggers to social media or voting for them, you link to them
| |
Keyword
|
tags
| |
Hiding: We're not doing SEO, we can't show our client list publicly, impersonal SEO company
|
Being open: We are proud to work with our new client, Fire & Ice.
| |
Link building
|
Link Biats
| |
Optimization for links
|
Optimization for traffic
| |
DMOZ
|
del.icio.us
| |
clicks, pageviews, visits
|
conversions, ROI, branding
| |
Main traffic sources:Ask.com, Directories, Web Browser Search Bars
|
Main traffic sources: You tube, Facebook, Twitter, Google Images, Google Maps and Product Searches
| |
top down
|
bottom up
| |
one way communication
|
dialog, conversation
| |
technocratic
|
emotional
| |
50% automated
|
0% automated
| |
undemocratic, who pays most is on top
|
democratic, who respond to popular demand on top
|
No comments:
Post a Comment