Tuesday 4 March 2014

4 Black Hat SEO Techniques to Avoid: How to Build Traffic the Right Way

Black Hat SEO

There are a number of less-than reputable ways to "optimize" your website for search engines. Below are 4 methods that you should avoid( BLACK HAT TECHNIQUES).
Practicing any of these with regularity will kill your search engine rankings and make it almost impossible to re-establish your website. While these methods may appear effective in the short-term, but not for long-term.

1. ANCHOR TEXT LINK BUILDING STRATEGIES

Before some time,anchor text was a completely allowable –this is way of getting ranked yourself higher in that keyword. But with Google's Penguin update the use of this tactic became unwise. This is marked as a unmistakable attempt to manipulate search engine rankings, which search engines are strongly opposed to. Now, a high percentage of exact match anchor text links can results in a Penguin penalty, and they are usually difficult to recover from.

2. LOW QUALITY LINK BUILDING

Inbound links from low quality pages can decrease value of your site, ultimately and put your negative impact. Lots of ads, poor quality content, and lots of content as well as low traffic may indicate that a particular website is not a good back link opportunity. Under Google's defintion this is link scheme ehich cause harm to your website.

3. ARTICLE SYNDICATION

Article syndication was a common SEO practice up till fairly recently. in this quantity part is taken care of instead of quality part. It's  taking one piece of content and spinning it off to put on different websites. Even today, it might work but for the short term only. This is not good for long term SEO.

4. DUPLICATE CONTENT

Avoiding duplicate content is best known SEO practice. But still people use spinner to spin the content and use it. but people dont know that search engine algorithms can detect this activity and website will
suffer

CONCLUSION

If you will use any of above tactics your site will be penalized and dissappear from SERP's completely. Black hat SEO techniques must be avoided or above mentioned techniques must be avoided as much as can. White hat techniques are slow but sure and keep your website in long run.

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